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General subject: recall campaign (напр., продукта производителем. Определение: Coordinated advertising effort by a manufacturer to notify all owners of a particular product that it should be returned to the manufacturer.)
См. также в других словарях:
recall test — A test used in marketing research to ascertain how much consumers can remember about an advertisement. Spontaneous tests reveal which advertisements a respondent can remember without guidance or assistance. Prompted (or aided) tests indicate… … Big dictionary of business and management
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